26
ASIAMEDIAGROUPBERHAD
(813137-V)
Management Discussion and
Analysis
Overviewof theGroup’sBusiness andOperations
AsiaMediaGroupBerhad (‘AsiaMedia’), isMalaysia’s leading,digital out-of-homeTransitTVcompany.
We are amedia provider, offering high-quality infotainment and targeted advertising through the use
of digital electronicdisplays installed in variousoutdoor premises. Recognisedas the ‘Largest Transit-
TVNetwork’ inMalaysia, as awarded by TheMalaysia Book of Records. AsiaMedia has 3,993 LCD
screens installed in1,800buses travelling in themarket centrichubsof KlangValleyand Johor Bahru.
We communicate to over 500,000 viewers daily, travelling in themarket-centric hubs of Klang Valley
andJohorBahru.AsiaMediapartnersupwithstrategicbusnetworkpartnerssuchasRapidKL,Handal
Indah (CausewayLinkbusesplying intoSingapore fromJohorBahru)aswell asexpresscoaches from
thePlusliner andNice++ fleets.
Our Capabilities
Our unique insight allows us to easily customize campaigns to ensure the greatest impact on the
audience, unleashing the potential of our highly targeted and effectivemedium.
Our fresh,professional thinking, teamedupwithourcollaborativeworkingattitudesand industryexpertise
ensures an effective successful delivery of our client’s vision.
Our national presence and passionate teammake for a truly uniqueOut of Home experience.
Our Values
At AsiaMedia, we believe in integrity and trust. Both these values form the foundations and pillars of
our organization and form theDNAof our relationshipswith all of our stakeholderswhich include our
valuedcustomers, our communities inwhichweoperates, our investorsaswell asour greatest assets,
our people.
The companyhasexperienced rapidgrowthandexpansion since its inception, is continuing tobuilda
reputable presence in the country’s digital out-of-home industry.
OurObjectives
Our wide commitment to progress and improvement extends toall levels of the company.
Our objectives include, amongst many:
•
Delighting our customerswith exceptional service quality, going beyond their expectations
•
Continuing to invest to support growth and expansion, bringing in highlymotivated, skilledOut-
of-Home industry professionals from all backgrounds
•
Ensuring that we achieve to be the leading transit-TV network in the country whilst maintaining
integrity, honesty and trust in all of our processes and decisions.
