30
ASIAMEDIAGROUPBERHAD
(813137-V)
Management DiscussionandAnalysis
(Cont’d)
INDUSTRYOUTLOOKANDFUTUREPROSPECTSOFOURGROUP
(Cont’d)
III. Prospectsand futureplansof ourGroup
(Cont’d)
We have completed the construction of five (5) transmission towers in Klang Valley and have
conducted signal coverage tests for our frequency in Klang Valley based on the existing five
(5) transmission towers. The existing five (5) transmission towers are able to provide sufficient
coverage of our Group’s broadcasting information for most of the major bus routes which are
installedwith our Group’s integrated network system used for the broadcasting of contents and
advertisements inKlangValley. However, wemay set up gap fillers inKlangValley from time to
time to stabiliseour broadcast signal inpoor coveragearea, if any tominimise the interruptionof
our broadcasting information as andwhen required.
Webelieve that our Group haveabetter chance topenetrate into other public transport with the
availability of our DTTB infrastructure and frequency coverage for live broadcasting in Klang
Valley. BesideKlangValley, we also intend toexpand our DTTB infrastructure and broadcasting
services in Johor Bahru andPenang.
Taking into account of the growth prospects of theDOOH transit media industry and the current
efforts undertaken by our Group, our Board is of the view that the prospects of our Group are
expected to bepositive in the future.
