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Annual Report 2016
ASIA MEDIA GROUP Berhad
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Notes to the Financial Statements
(continued)
26. Segmental information
(a) Reporting format
For management purpose, the Group is organised into business segments in which the
business units operate, and has three main reportable operating segments as follows:
i.
Investment holding;
ii.
Multimedia advertising services, media communications etc.; and
iii.
Production and marketing of electronic audio and visual media
The Board of Directors is the Group’s chief operating decision maker (“CODM”). The CODM
monitors the operating results of its business units separately for the purpose of making
decisions about resource allocation and performance assessment.
(b) Allocation basis and transfer pricing
Segment results, assets and liabilities include items directly attributable to a segment as
well as those that can be allocated on a reasonable basis. Unallocated items comprise
mainly corporate assets, liabilities and expenses.
Transfer prices between business segments are set on terms agreed between business
segments. Segment revenue, expenses and results include transfers between business
segments. These transfers are eliminated on consolidation.
Interest income
Interest income is separately reported from interest expense and excluded from calculation
of segment results. Interest revenue is classified under unallocated income while interest
expense remains in finance costs.
(c) Geographical segments
The Group only operates within Malaysia.