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ASIA MEDIA GROUP Berhad

Annual Report 2016

116

Notes to the Financial Statements

(continued)

23. Financial risk management objectives and policies (cont’d)

(a) Credit risk (cont’d)

Financial assets that are past due but not impaired and past due and impaired

Information regarding financial assets that are past due but not impaired and past due and

impaired are disclosed in Note 11 to the financial statements.

(b) Liquidity risk

Liquidity risk is the risk that the Group or the Company will encounter difficulty in meeting

financial obligations due to shortage of funds. The Group and Company manage their

debt maturity profile, operating cash flows and the availability of funding so as to ensure

that all refinancing, repayment and funding needs are met. As part of its overall liquidity

management, the Group and Company maintain sufficient levels of cash and deposits at

bank to meet their working capital requirements.

Financial liabilities

The Group’s and the Company’s remaining contractual maturity for their non-derivative

financial liabilities is due within one year from the end of the reporting period.

(c) Interest rate risk

Interest rate risk is the risk that the fair value or future cash flows of the Group's and the

Company's financial instruments will fluctuate because of changes in market interest rates.

The Group’s exposure to interest rate risk is minimised, as the Group do not have any

significant loans and borrowings, other than finance lease obligations, term loan and bank

borrowings which bear interest at fixed rates.

The investment in financial assets are mainly short term in nature and they are not held

for speculative purposes but have been mostly placed in fixed deposits which yield better

returns than cash at bank. As such, no sensitivity analysis of interest risk has been disclosed

in the financial statements.

(d) Market price risk

Market price risk is the risk that the fair value or future cash flows of the Group's or the

Company’s financial instruments will fluctuate because of changes in market prices (other

than interest or exchange rates).

The Group and the Company are not exposed to market price risk as they do not have

any investment in quoted equity instruments.