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Asia Media Group Berhad
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Annual Report 2015
II.
Overview and outlook of DOOH transit media industry
Historically, billboards and print wraps have been the predominant form of out of home media
in Malaysia as it was the easiest and most cost-efficient way of reaching out to mass audience,
due to its size and location. Over the years, as technology evolved and quality of digital content
improved, out of home media gradually transitioned from printed media to digital media. This is
attributable to the effectiveness of digital media in engaging mass audiences due to its dynamic
nature of allowing for more attractive and/or interesting contents.
The DOOH transit media industry in Malaysia, based on the revenue of DOOH transit media
industry players, registered an industry size of RM22.6 million in 2014. In the last three (3) years,
the DOOH transit media industry in Malaysia registered a decline, from RM47.4 million in 2012.
The DOOH transit media industry size in Malaysia was exceptionally high in 2012, largely owing
to an increase in advertising expenditure in the year due to the Union of European Football
Associations (UEFA) EURO 2012 and the London Olympics, coupled with Government initiatives
to upgrade and rehabilitate existing public transportation infrastructure through the 10th Malaysia
Plan (2011-2015), with an aim to increase public transport modal share from 12% in 2009 to 30%
in 2015. Some of the initiatives highlighted included 470 new buses for Rapid KL, Rapid Kuantan
and Rapid Penang, nine (9) bus express transit corridors for Greater Kuala Lumpur/ Klang Valley,
35 four (4)-car sets for Light Rail Transit (Kelana Jaya line), 38 six (6)-car sets for Keretapi Tanah
Melayu (KTM) Komuter, twelve (12) four (4)-car sets for Kuala Lumpur Monorail (KLMonorail), as
well as establishing a command and control centre and a Performance Monitoring Hub System
to monitor performance of all bus operators in Greater Kuala Lumpur/ Klang Valley. The DOOH
transit media industry in Malaysia entered into a correction phase in 2013 and 2014, registering
an industry size of RM37.7 million in 2013 and RM22.6 million in 2014.
Moving forward, the DOOH transit media industry in Malaysia is projected to grow from an
estimated RM23.4 million in 2015 to reach RM26.3 million in 2017, at a CAGR of 6.0%.
DOOH Transit Media Industry (Malaysia), 2012 – 2017(f)
Source: Surahanjaya Syarikat Malaysia
Management Discussion and Analysis
(continued)
DOOH Transit Media Industry
Revenue
(RM million)
2012
47.4
2013
37.7
2014
22.6
2015
(e)
23.4
2016
(f)
24.1
2017
(f)
26.3
0
5
10
30
20
40
15
35
25
45
50