14 / 142
Annual Report 2016
ASIA MEDIA GROUP Berhad
13
INDUSTRY OUTLOOK AND FUTURE PROSPECTS OF OUR GROUP (CONT’D)
II.
Overview and outlook of DOOH transit media industry (cont’d)
The DOOH transit media industry size in Malaysia was exceptionally high in 2012, largely owing
to an increase in advertising expenditure in the year due to the Union of European Football
Associations (UEFA) EURO 2012 and the London Olympics, coupled with Government initiatives
to upgrade and rehabilitate existing public transportation infrastructure through the 10th Malaysia
Plan (2011-2015), with an aim to increase public transport modal share from 12% in 2009 to
30% in 2015. Some of the initiatives highlighted included 470 new buses for Rapid KL, Rapid
Kuantan and Rapid Penang, nine (9) bus express transit corridors for Greater Kuala Lumpur/
Klang Valley, 35 four (4)-car sets for Light Rail Transit (Kelana Jaya line), 38 six (6)-car sets for
Keretapi Tanah Melayu (KTM) Komuter, twelve (12) four (4)-car sets for Kuala Lumpur Monorail
(KL Monorail), as well as establishing a command and control centre and a Performance
Monitoring Hub System to monitor performance of all bus operators in Greater Kuala Lumpur/
Klang Valley. The DOOH transit media industry in Malaysia entered into a correction phase in
2013 and 2014, registering an industry size of RM37.7 million in 2013 and RM22.6 million in
2014.
Moving forward, the DOOH transit media industry in Malaysia is projected to grow from an
estimated RM23.4 million in 2015 to reach RM26.3 million in 2017, at a CAGR of 6.0%
DOOH Transit Media Industry (Malaysia), 2012 – 2017(f)
Source: Surahanjaya Syarikat Malaysia
While the DOOH transit media industry have illustrated a downtrend in 2014 due to lower
advertising expenditure as a result of the anticipation of a slower economic growth in Malaysia
in 2015, the DOOH transit media is expected to recover and project healthy growth rates in the
long-term.
DOOH Transit Media
Industry
Revenue
(RM million)
2012
47.4
2013
37.7
2014
22.6
2015
(e)
23.4
2016
(f)
24.1
2017
(f)
26.3
0
5
10
30
20
40
15
35
25
45
50
Management Discussion and Analysis
(continued)