6 / 140
pg.
5
Asia Media Group Berhad
►
Annual Report 2015
Datuk Seri Syed Ali bin Tan Sri Abbas Alhabshee, Chairman
of Asia Media Group, here he gives his perspectives on
Asia Media’s strategy and our approach to management and
shareholders and Asia Media’s role in society.
CHAIRMAN’S
STATEMENT
Even in the context of a tough year and regulatory conditions, I remain
very excited about the longer-termprospects for the Group, as customer
appetite for digital outdoor advertising grows rapidly and companies
look to embed DOOH into their corporate marketing strategies.
In a world that is becoming increasingly digital, Asia Media’s strategy
is to deliver individuals and companies media experience they will
increasingly demand irrespective of the medium. Our commitment to
providing the leading platform in each of our market is strong and will be
supplemented by our live digital broadcasting which we rolled out earlier.
On behalf of the Board of Directors (“Board”), I am pleased to present
the Annual Report and Audited Consolidated Financial Statement
of Asia Media Group Berhad (“AMGB” or “Company”) and its
subsidiary companies (“Group”) for the financial year ended
31 December 2015 (“FYE 2015”).
Economic Review
Malaysia’s economy finished the year solidly and grew
more than expected in 2015. Gross domestic product
grew at a 5 per cent annual rate in 2015, down from
6 per cent in 2014, but better than the 4.9 per cent
economists expected. While Malaysia grew by
6 per cent in 2014, the International Monetary
Fund anticipated that growth last year would be
dampened by lower energy export prices.
Malaysia’s future economic growth will hinge on
its choice of fiscal discipline and dependency on
oil prices.