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Asia Media Group Berhad

Annual Report 2015

Notes to the Financial Statements

(continued)

pg.

117

24. Financial risk management objectives and policies (cont’d)

(c) Interest rate risk

Interest rate risk is the risk that the fair value or future cash flows of the Group’s and the

Company’s financial instruments will fluctuate because of changes in market interest

rates. The Group’s exposure to interest rate risk is minimised, as the Group do not have

any significant loans and borrowings, other than finance lease obligations, term loan and

bank borrowings which bear interest at fixed rates.

The investment in financial assets are mainly short term in nature and they are not held

for speculative purposes but have been mostly placed in fixed deposits which yield better

returns than cash at bank. As such, no sensitivity analysis of interest risk has been disclosed

in the financial statements.

(d) Market price risk

Market price risk is the risk that the fair value or future cash flows of the Group’s or the

Company’s financial instruments will fluctuate because of changes in market prices (other

than interest or exchange rates).

The Group and the Company are not exposed to market price risk as they do not have

any investment in quoted equity instruments.

25. Fair value of financial instruments

Determination of fair value

Financial instruments that are not carried at fair value and whose carrying amounts are reasonable

approximation of fair value

The following are classes of financial instruments that are not carried at fair value and whose

carrying amounts are reasonable approximation of fair value:

Note

Trade and other receivables (other than prepayments)

10

Short term borrowings

15

Trade and other payables

14