Asia Media Group Berhad Annual Report 2014
17
Significant Milestones
(cont’d)
Economic Transformation Programme (ETP)
The ETP is an initiative by the Malaysia Government to turn
Malaysia into a high income economy by the year of 2020. It
is managed by the Performance Management and Delivery
Unit (PEMANDU), an agency under the Prime Minister
Department. The programme provides strong focus on 12
National Key Economic Areas (NKEAs). These NKEAs are
expected to make substantial contributions to Malaysia’s
economic performance, and they will receive prioritised
public investment and policy support. The ETP projects
will be led by the private sector where the Government will
primarily play the role of a facilitator.
Communications Content and infrastructure
(CCI)
Among the 12 NKEAs, Asia Media will be involved in the
CCI sector. The CCI sector spans a wide ecosystem, from content generation to networks,
services and devices. In 2009, the sector contributed RM22 billion from telecommunications, TV
and broadcasting as well as post and courier. The sector should now build on the infrastructure
investments of the past and shift to providing applications and content in order to enable the
knowledge-based society. The CCI NKEAaims at driving continued high growth in communications
and enabling the paradigm shift from infrastructure to applications and content.
Asia Media in the ETP
The Group intends to invest RM500 million over the next five to ten years to develop developing
the first Digital Live Transit-TV Broadcasting infrastructure in Malaysia. By adopting international
broadcasting infrastructure, Asia Media is capable of delivering live video and voice into the
transportation industry within the country.
Asia Media intends to leverage on the three licences (NFP-i, NSP-i, and CASP-i) awarded by the
Malaysian Communications and Multimedia Commission (MCMC) in 2010 for the deployment and
integration of Digital Multimedia Broadcasting and DTTB into the TransNet network.
DTTB is a type of infrastructure that employs digital broadcasting to transmit TV signals from
terrestrial transmission towers to a conventional aerial. With DTTB, the Group will be able to deliver
real-time content and information to the targeted mobile audience via live broadcasts. Additionally,
Asia Media intends to improve its capabilities to broadcast information and entertainment to a
large range of devices (i.e. mobile phones, personal computers, personal digital assistant) apart
from public transports.
2011
(cont’d)
