Asia Media Group Berhad Annual Report 2014
9
Chairman’s Statement
(cont’d)
The Group is the only DOOH Transit Media
operator in Malaysia to have a fully-fledged
Content Application Service Provider Individual
License (“CASP-i”), Network Facilities Provider
Individual License (“NFP-i”), Network Service
Provider Individual License (“NSP-i”) and
Application Service Provider (“ASP”) Class
License. Apart from its improved margins, the
Group’s license to provide Free-to-Air (“FTA”)
broadcasting services offers an avenue for
bigger media players eyeing a piece of the
electronic media market.
CORPORATE ACHIEVEMENTS
On deployment of Digital Media Broadcasting
under Economic Transformation Programme
(“ETP”), we have completed a trial run for its first
DTTB service in Klang Valley. The project, part
of the ETP, would cost about RM500 million over
the next seven to eight years.
TheGroup is also expanding its live broadcasting
in Johor Bahru and Penang, followed by other
states in Peninsular Malaysia within two to
three years. As of 31 December 2014, the
Group invested more than RM100 million for
building infrastructures of the DTTB, consisting
of transmission towers and various network
facilities. We view this as a very positive step
forward because it inherently places AMGB as
the front-runner in securing any future projects
within the government sector.
Our DTTB infrastructure will create new
territories for media and advertisers, allowing
instantaneous measuring of market response.
The possibility of swiftly delivering messages
makes it ideal for time- and location-sensitive
advertising, such as customer loyalty offers at
shopping centres and event promotions. In order
to leverage the strength of short messaging
advertising, the timely and reliable delivery of
messages is paramount.
In addition, our live digital broadcasting network
will enhance existing programme sponsorships
as it will enable the provision of additional
services such as ringtone downloads, mobile
games and subscription to content aside from
the generic contests and voting activities.
CORPORATE GOVERNANCE
AMGB believes in adhering to the best practices
of corporate governance to sustain business
efficiency and sustainability in the long term.
Evidence for this can be found in the fact that
the Group has consistently upheld the integrity
of business practices as a pivotal part of
ensuring consistent growth in its core business.
The Group’s measures towards this objective
are highlighted in the Corporate Governance
Statement in this Annual Report.
CORPORATE SOCIAL RESPONSIBILITY
The Group believes that effective corporate
responsibility can deliver benefits to its business
and, in turn, to its shareholders by enhancing
reputation and business trust, staff motivation
and retention, customer loyalty and long-term
shareholder value.
APPRECIATION
I would like to take this opportunity to thank
everyone, especially the shareholders,
investors, customers, business associates and
the regulatory authorities, for their continuous
support. I would also like to extend my gratitude
to the staff, management and the Board
members for their dedication and commitment
to the Group.
DATUK SERI SYED ALI
BIN TAN SRI ABBAS ALHABSHEE
CHAIRMAN
