ANNUALREPORT 2013
11
OperationsReview
In 2013, the Group actively expanded its business
operationsbysecuringadvertisingbudgets fromexisting
clients and simultaneously adding new customers into
its portfolio.
LiveDigital BroadcastingonBuses
The Group successfully completing the trial of live
televisionbroadcasting for allmajor bus routes inKlang
Valley. Real-time broadcasting will reduce on-going
maintenance costs in the long run, thus eliminating the
need for regular manual updating of contents, lowering
future expenditure. The Group’s Digital Terrestrial
Television Broadcasting (“DTTB”) will link up with the
LCD-TV screens installed on public transport and
receive contents over the airwaves through real-time
programming transmissions. We are focusing on Gap
Fillers deployment in Klang Valley to further enhance
our signal strength and covering blind-spot.
Boost fromBroadcastingLicense
AMGB isoneof the fewcompanies inMalaysiapermitted
to offer broadcasting services and facilities. A full
Content Application Service Provider (“CASP”) license
allows the Group to operate 24-hour non-subscription
broadcasting, subscription broadcasting and terrestrial
radio broadcasting services nationwide.
The Group is the only DOOH Transit Media operator
inMalaysia to have a fully-fledged Content Application
ServiceProvider Individual License (“CASP-i”),Network
FacilitiesProvider Individual License (“NFP-i”),Network
Service Provider Individual License (“NSP-i”) and
Application Service Provider (“ASP”) Class License.
Apart from its improvedmargins, theGroup’s license to
provideFree-to-Air (“FTA”) broadcastingservicesoffers
an avenue for bigger media players eyeing a piece of
the electronicmediamarket.
CorporateAchievements
On deployment of Digital Media Broadcasting under
EconomicTransformationProgramme (“ETP”),wehave
completed a trial run for its first DTTB service in Klang
Valley. The project, part of the ETP, would cost about
RM500millionover the next seven to eight years.
Chief ExecutiveOfficer’sReport
(Cont’d)
The Group is also expanding its live broadcasting in
Johor Bahru and Penang, followed by other states in
Peninsular Malaysia within two to three years. As of
31 December 2013, the Group invested more than
RM80million for building infrastructures of the DTTB,
consistingof transmission towers,gapfillersandvarious
network facilities.We view this as a very positive step
forward because it inherently places AMGB as the
front-runner in securing any future projects within the
government sector.
Our DTTB infrastructure will create new territories
for media and advertisers, allowing instantaneous
measuring of market response. The possibility of
swiftlydeliveringmessagesmakes it ideal for time-and
location-sensitiveadvertising, suchascustomer loyalty
offers at shopping centres and event promotions. In
order to leverage the strength of short messaging
advertising, the timelyand reliabledeliveryofmessages
is paramount.
In addition, our live digital broadcasting network will
enhance existing programme sponsorships as it will
enable the provision of additional services such as
ringtone downloads, mobile games and subscription
to content aside from the generic contests and voting
activities.
Acknowledgements
I would like to take this opportunity to thank everyone,
especially the shareholders, investors, customers,
business associates and the regulatory authorities, for
their continuous support. I would also like to extend
my gratitude to the staff, management and the Board
of Directors for their dedication and commitment to
theGroup.
Thank you.
DATO’WONGSHEEKAI
CHIEFEXECUTIVEOFFICER
