Asia Media Annual Report 2017

ASIA MEDIA GROUP BERHAD Annual Report 2017 13 (ii) Penetration to audio or radio broadcasting platform to create more business opportunity (cont’d) The development on our DTTB infrastructure provides our Group with the opportunity to broadcast contents and advertisements ‘live’ to multiple platforms without the hassles of updating and/or replacing the contents as required in our existing pre-loaded content system. In addition, our Group can reduce its reliance on strategic partners for the installation of devices as required for our current existing pre-loaded system with our DTTB infrastructure and live broadcasting services whereby the signals are capable to be received in other common devices such as radios and televisions in the future. Taking into account of the growth prospects of the DOOH transit media industry and the current efforts undertaken by our Group, our Board is of the view that the prospects of our Group are expected to be positive in the future. Management Discussion and Analysis (cont’d)