Asia Media Annual Report 2017

ASIA MEDIA GROUP BERHAD Annual Report 2017 12 II. Prospects and future plans of our Group Our Group is principally involved in the Existing Business. Our Group is taking measures to enhance its revenue and profitability in a bit to improve its financial position, with such measures including increase in sales and marketing efforts as well as the following: (i) Transformation of the existing pre-loaded advertising system to digital video broadcasting platform Our Group has developed the DTTB infrastructure and signal coverage in Klang Valley which include the construction of 5 transmission towers and the setting up of a broadcast centre which are capable of delivering real-time contents and programmes such as news, stock quotes, weather, traffic updates and sport events (instead of repeated contents and programmes) to attract our targeted audience through our integrated network system known as Transit-TV Network System. Our Group may set up gap fillers from time to time in locations to be identified to stabilise our broadcast signal in poor coverage area, if any, to minimise interruptions to our broadcasting information. The availability of our DTTB infrastructure and frequency coverage for live broadcasting will enable our Company to have greater opportunity to penetrate into other public transportation systems in the Klang Valley. In addition, our Group intends to expand our DTTB infrastructure and broadcasting services in Johor Bharu and Penang. Our Group will focus on the setting up and commercialisation of the DTTB infrastructure and live broadcasting services in the Klang Valley, Johor Bahru and Penang due to the concentrated high traffic in these areas which would maximise the returns from our investments in the DTTB infrastructure. Our Group intends to commercialise our DTTB infrastructure and live broadcasting services in the Klang Valley, with adequate signal coverage tests being carried out for the frequency in Klang Valley, and in conjunction with the government’s efforts in the nationwide digitisation plan of our country. (ii) Penetration to audio or radio broadcasting platform to create more business opportunity Our Group has set up 8 radio channels in the Klang Valley by utilising our developed DTTB infrastructure. This platform will allow our Group to broadcast contents via audio or radio channels to reach larger audiences, compared to our Group’s existing targeted audience (i.e. public transport commuters). Management Discussion and Analysis (cont’d)